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Intention 2 Impact team laughing and playing together on rocks by the ocean at sunset, split across teal circular design elements. Part of the Intention 2 Impact "Impact is a Verb" campaign.

Impact Is a Verb, Not a Good Intention

Two women embracing in a warm hug, eyes closed, split across teal circular design elements. Part of the Intention 2 Impact "Impact is a Verb" campaign.

Impact Is a Verb, Not a Counterfactual

A woman working in a textile factory, folding fabric at her workstation with stacked garments in the background, split across teal circular design elements. Part of the Intention 2 Impact "Impact is a Verb" campaign.

Impact Is a Verb, Not A Single Pathway

A group of young people gathered around a computer monitor, engaged and pointing at the screen, split across teal circular design elements. Part of the Intention 2 Impact "Impact is a Verb" campaign.

Impact Is a Verb, Not a Seat at the Table

Diverse group of people hugging and smiling.

Impact Is a Verb, Not a Number

Impact Is a Verb, Not a Case Study

Impact Is a Verb, Not a Trophy