IS A VERB
It's not just what you do, but how you do it.
We're a social impact consulting firm that measures & communicates impact, so you can do it better.
Impact is more than a
Impact is co-creating, resourcing, liberating, amplifying, & sustaining positive change with and for communities.
Our mission is to accelerate impact, influence, and innovation for a more just, equitable, and sustainable future.
Services
We help organizations measure and communicate impact to drive strategy, influence decisions, and accelerate change.
About
We’re a new generation of social impact consultants—values-driven, learning-obsessed, and strategic to our core.
Blog
Ideas, insights, and provocations on how learning, evidence, and influence drive social change.
Connecting the dots from intention to impact —through measurement, evaluation, learning, & communication.
We are not your average M&E shop.
Our approach to measurement leverages design, technology, and an unwavering commitment to equity. Find us at the intersection of:
-
We create space for funders and organizations to be curious, humble, and honest in their sensemaking. The world is complex—and often messy. Instead of oversimplifying, we listen deeply, connect patterns, and zoom in and out to understand how small insights shape the bigger picture.
-
We approach our work with humility and courage—examining assumptions, questioning dominant narratives, and valuing multiple ways of knowing. Advancing equity requires grappling with the systems that shape outcomes, recognizing our role within them, and using learning to inform change.
-
Evidence only matters if it’s used. We design research and evaluation to inform decisions—not sit on a shelf. By pairing methodological rigor with compelling design, visualization, and storytelling, we help insights center lived experience, elevate community voices, and drive action.
-
Our work is grounded in social science and evaluation theory, but always custom fit for purpose and driven by use. We bridge academia and practice—applying rigor with creativity to push boundaries and support innovation.
Intention 2 Impact brought a winning combination of curiosity, rigor, and heart to their work of demystifying all things ‘MERL.’ They took the time to listen deeply to our partners; weaving together various theories of change to co-develop an overarching framework— a Theory of Transformation — that provides our narrative program and individual grantees with a critical tool to measure public and political will for housing reform in California.
— Robert Avruch, Manager, Housing Affordability, Chan Zuckerberg Initiative
Meet a few of our game-changing clients:
