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AMPLIFY INFLUENCE

Designing a Metrics Framework to Drive Impact & Fundraising

Location: 

National (U.S.)

Duration: 

2022 – 2024

The Challenge

As the nation’s premier nonprofit environmental law organization, Earthjustice leads the fight for environmental justice, clean energy, and climate policy. However, they lacked a systematic way to track and communicate their impact, which was critical for their five-year fundraising campaign.

OUR APPROACH

I2I worked closely with Earthjustice to:

  • Develop a tailored MEL framework to track legal, advocacy, and environmental wins, including program theories of change
  • Identify key impact metrics aligned with fundraising goals
  • Establish data collection systems across national and regional offices
  • Support storytelling with impact data for donor engagement

The IMPACT

  • For the first time, Earthjustice had a structured MEL framework to track its influence
  • Strengthened internal data systems, increasing efficiency in impact reporting
  • Empowered fundraising teams with compelling, data-driven storytelling

What Makes This Different?

Legal advocacy organizations often struggle to quantify their impact. I2I helped Earthjustice connect litigation wins to tangible, data-driven stories, making their work more compelling to funders.

Learn more about Earthjustice here.

“I2I brings a winning combination of curiosity, rigor, and heart to their work of demystifying all things ‘MEL.’ They took the time to deeply listen to our partners, weaving together various theories of change to co-develop an overarching framework—a Theory of Transformation—that provides our narrative program and individual grantees with a critical tool to measure public and political will for housing reform in California.”

Robert Avruch
Manager, Housing Affordability, Chan Zuckerberg Initiative