It’s easy to treat impact as a destination: an achievement, a north star, a 10-year plan. We’re shifting that, because impact isn’t something you accomplish. It’s something you actively do.

THE STATUS QUO

For decades, the social sector has treated impact like a trophy: gather the evidence, craft the story, hand it to a funder, feed it to the Board. Evidence stopped informing decisions and started validating them. Strategy and evaluation chased the funder’s story, not the community’s need. And the communities with the most at stake had the least say in what counted as success.

THE REFRAME

When impact is a verb instead of a noun, the questions change. Not “did we achieve impact?“, but: How are we actively showing up for the communities we serve? What are we observing and learning that’s shaping our next move? And how are we communicating those learnings so they actually drive decisions?

DIVE DEEPER:

What this actually means in practice.

IMPACT IS A VERB: I2I In Conversation with Hopelab Ventures

For Hopelab Ventures, impact used to mean number of youth served. But seeing the full story across their portfolio changed everything: how they talk to their board, how they evaluate new investments, even how they think about impact itself. Erin Sietrstra, Head of Investments, on what happens when the picture finally comes into focus.

Join the Conversation

Intention 2 Impact is a social impact consulting firm that partners with funders, investors, and nonprofits to ensure your measurement and learning doesn’t just generate reports, but drives meaningful change.

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